Digital Marketing manager Contract

Job Title: Digital Marketing Manager

Location: Sharjah, UAE
Department: Marketing / Digital Transformation
Employment Type: Full-Time

Role Overview

Invest Bank is seeking a results-driven Digital Marketing Manager to lead and execute digital marketing strategies that enhance customer acquisition, engagement, and brand positioning across digital channels.

The role will play a key part in supporting the bank’s digital transformation agenda, ensuring all marketing initiatives are data-driven, compliant, and aligned with UAE banking regulations.

Key Responsibilities

1. Digital Strategy & Execution

• Develop and implement end-to-end digital marketing strategies aligned with business goals.
• Drive customer acquisition, retention, and engagement across digital channels.
• Manage multi-channel campaigns including SEO, SEM, display, social media, email marketing, and paid media.
• Optimize customer journeys across web, mobile banking, and digital touchpoints.

2. Campaign Management & Performance Marketing

• Plan, execute, and monitor performance marketing campaigns with clear ROI targets.
• Track KPIs such as CAC, conversion rates, CTR, ROI, and engagement metrics.
• Utilize A/B testing and experimentation to continuously improve campaign effectiveness.
• Manage digital marketing budgets and ensure optimal allocation.

3. Analytics & Data-Driven Insights

• Leverage tools such as Google Analytics, Adobe Analytics, CRM platforms, and BI tools.
• Generate actionable insights to refine targeting and personalization strategies.
• Build dashboards and reports for senior stakeholders.

4. Customer Experience & Personalization

• Enhance customer journeys and digital experiences across all touchpoints.
• Drive personalization strategies using customer segmentation and behavioral insights.
• Collaborate with product, UX/UI, and digital teams to improve user experience.

5. Content & Brand Management

• Oversee digital content strategy aligned with brand guidelines.
• Ensure consistent messaging across all digital platforms.
• Manage social media presence and reputation.

6. Compliance & Governance

• Ensure all campaigns comply with UAE Central Bank regulations and internal policies.
• Work closely with Compliance and Legal teams for approvals.
• Maintain data privacy standards and governance.

7. Stakeholder & Vendor Management

• Collaborate with internal teams: Digital, IT, Product, Compliance, and Sales.
• Manage external agencies, media partners, and technology vendors.
• Drive alignment with business units (Retail, Corporate, Digital Banking).

Key Requirements

Experience

• 8–12 years of experience in Digital Marketing, preferably within Banking / Financial Services in UAE.
• Proven track record in performance marketing and digital transformation initiatives.
• Experience in customer acquisition for banking products (loans, cards, accounts, etc.).

Technical Skills

• Strong expertise in:
  • SEO / SEM
  • Paid Media (Google Ads, Meta, LinkedIn)
  • Marketing Automation (e.g., Salesforce Marketing Cloud, HubSpot)
  • Web Analytics (Google Analytics, Adobe Analytics)
  • CRM and Customer Data Platforms (CDP)
• Familiarity with UX/UI principles and CRO (Conversion Rate Optimization).

Soft Skills

• Strong analytical and problem-solving skills
• Stakeholder management and communication skills
• Strategic thinking with execution capability
• Ability to work in a fast-paced, transformation-driven environment

Education

• Bachelor’s degree in Marketing, Business, or related field
• MBA or relevant certifications (Digital Marketing, Google, Meta, etc.) preferred