Experienced Design Specialist Contract
JD- Experience Design Specialist v2.0
JOB DESCRIPTION
JOB TITLE Experience Design Specialist
JOB FAMILY Digital Office – Group Digital & Technology
POSITION
BUSINESS UNIT Corporate REPORTS TO (TITLE) Senior Manager- Digital
and Agile
DEPARTMENT Group D&T NUMBER OF DIRECT REPORTS NA
PURPOSE
The role purpose is a brief description of the position’s main functionality.
At Al Ghurair, we are driving large-scale digital transformation across 120+ legal entities spanning diverse sectors, including Masonry,
Foods, Properties, Projects, Education, Taxi, Automotive, Facilities Management, Print, and Power.
The Experience Design Specialist plays a key role in embedding human-centered design into how digital solutions are conceived,
developed, and delivered across the group. This role is responsible for reviewing and optimizing end-to-end user journeys, identifying
pain points, and recommending actionable improvements to enhance usability and overall experience. The specialist will champion
design thinking as a core way of working, fostering close collaboration with business stakeholders to co-create intuitive, high-impact
solutions. By aligning user needs with business and strategic priorities, the role ensures that initiatives deliver measurable value,
improve customer satisfaction, and elevate the effectiveness of digital products and services.
KEY ACCOUNTABILITIES
Key accountabilities are areas of responsibility that are essential of the position.
STRATEGIC
(Depending on the Position Level – Responsibilities that articulate the strategic role a
position plays in an organization – i.e. strategy development, budget formulation, revenue
and profit & loss responsibility)
Refine and evolve the organization’s design system(s) to drive consistency, scalability, and efficiency across digital applications.
The role ensures that design systems are not just maintained, but continuously improved as strategic assets. This includes establishing
clear standards, reusable components, and governance models that enable teams to deliver cohesive, high-quality user experiences at
scale. By aligning the design system with brand guidelines, technology frameworks, and user needs, the role accelerates development
cycles, reduces duplication, and enhances cross-team collaboration. The specialist also promotes adoption across product teams,
ensuring the design system becomes an integral part of the digital ecosystem and supports long-term innovation and growth.
OPERATIONAL Depending on the Position Level – Responsibilities that entail the delivery of operational
day-to-day activities and tasks
Conduct heuristic evaluations of existing digital applications to identify usability gaps and improvement opportunities.
The role systematically assesses applications against established usability principles and best practices to uncover friction points,
inconsistencies, and accessibility issues. This includes reviewing user flows, interface patterns, and interaction behaviors to diagnose
areas that hinder efficiency or satisfaction. The specialist documents findings in a structured and actionable manner in Jira in the form
of user stories, prioritizing issues based on impact and effort, and collaborates with product and development teams to define clear
recommendations for improvement.
Improve, optimize, and redesign digital applications to enhance usability, performance, and overall user experience.
The role translates insights from evaluations, user feedback, and business requirements into practical design solutions. This includes
creating wireframes, prototypes, and high-fidelity designs that simplify user journeys, improve task completion rates, and align with the
organization’s design system. The role works closely with cross-functional teams to iterate on solutions, validate designs through testing,
and ensure seamless implementation. Continuous optimization is a key focus, with ongoing refinements based on user behavior,
analytics, and evolving business needs.
PRODUCT / PROCESS
IMPROVEMENT
Depending on the Position Level – Responsibilities that pertain to a proactive role in
identifying and improving existing business processes or products
Foster a culture of experimentation and innovation by leveraging emerging technologies and modern design methodologies to
improve business outcomes.
JOB DESCRIPTION
The role actively promotes a test-and-learn mindset across digital initiatives, encouraging teams to explore new ideas, challenge
assumptions, and validate concepts through rapid experimentation. This includes introducing and applying emerging tools, technologies
(such as AI-driven design, automation, and advanced prototyping), and methodologies (e.g., design sprints, lean UX, and agile practices)
to accelerate innovation cycles.
COMMUNICATION
The contact groups represent the functions or entities, both internal and external to Al Ghurair, which the position regularly interacts with
INTERNAL EXTERNAL
1 Business and IT Leaders 1 Product and Solution Providers
2 Process owners, subject matter experts and leads 2 Implementation Partners
3 Group IT Team
QUALIFICATION AND EXPERIENCE
This section outlines the education, experience, knowledge and skills required for the position to be able to deliver upon the job’s duties and responsibilities.
EDUCATION AND TECHNICAL CERTIFICATIONS
1. Bachelors or master’s degree in Interaction Design/UX Design/Graphic Design or Human Computer Interaction (HCI)
2. Nielsen Norman Group UX Certification
3. Interaction Design Foundation (IDF) courses
4. Google UX Design Certificate
KNOWLEDGE AND SKILL
1. Human-centered design principles and design thinking methodologies
2. Usability and accessibility standards (e.g., WCAG)
3. Design systems, component libraries, and governance models
4. User research methods (qualitative and quantitative)
5. Digital product lifecycle and agile delivery frameworks
6. Information architecture and interaction design patterns
7. Basic front-end concepts (HTML, CSS, responsive design)
8. Analytics and user behavior interpretation (funnels, heatmaps, etc.)
9. Emerging technologies (AI in design, automation, prototyping tools)
10. Conducting heuristic evaluations and usability audits
11. Translating insights into wireframes, prototypes, and high-fidelity designs
12. Simplifying complex user journeys and workflows
13. Facilitating workshops (design sprints, co-creation sessions)
14. Stakeholder management and cross-functional collaboration
15. Storytelling and presenting design decisions with clarity
16. Prioritization and problem-solving based on user and business impact
17. Iterative testing and continuous optimization
18. Driving adoption of design systems and best practices
EXPERIENCE
1. Minimum of 6-8 years’ of hands on experience delivering human centered designs
2. Candidate must demonstrate strong proficiency in Figma, Adobe XD, and similar design tools
KEY PERFORMANCE MEASURES
What are the role typical measures of performance
1. Improvement in Customer Satisfaction Score (CSAT) and/or Net Promoter Score (NPS)
2. Reduction in user complaints and identified pain points
3. Improved usability metrics (task success rate, error rate)
4. Reduction in task completion time for key user journeys
5. Increase in conversion / completion rates
JOB DESCRIPTION
6. Decrease in drop-off rates across critical flows
7. Adoption rate of the design system across products (%)
8. Reduction in UI inconsistencies and design deviations
9. Increase in reuse of design components vs. net-new designs
10. Number of usability tests, interviews, or research studies conducted
11. % of design decisions backed by data or user research
12. Speed of translating insights into implemented improvement
VERSION 2.0
LAST REVISED ON: [DATE] 20th April 2025
WRITTEN BY: Ayesha Shamim
APPROVED BY:
(Business Unit People & Culture Head)
EVALUATED BY: