Social Media Channel Manager Contract

Job Title: Social Media Channel Manager

Location: UAE
Department: Marketing & Corporate Communications
Reporting To: Head of Marketing / Digital Marketing Lead

Role Purpose

The Social Media Channel Manager will lead Invest Bank’s social media strategy, execution, and performance across all digital platforms. This role is pivotal in enhancing the bank’s digital presence, driving customer engagement, and strengthening brand positioning in a highly competitive banking landscape.

The ideal candidate will combine strategic thinking, content excellence, and data-driven decision-making to build meaningful digital interactions while ensuring compliance with regulatory and brand standards.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with the bank’s marketing and business objectives
• Define platform-specific strategies across LinkedIn, Instagram, Twitter (X), Facebook, YouTube, and emerging platforms
• Drive brand awareness, customer acquisition, and engagement through targeted campaigns
• Identify trends and opportunities within the UAE banking and fintech ecosystem

2. Content Leadership & Brand Storytelling

• Oversee the creation of high-quality, engaging, and compliant content (posts, videos, reels, campaigns)
• Ensure consistency with Invest Bank’s brand voice, tone, and identity
• Collaborate with internal stakeholders to translate banking products, services, and initiatives into compelling digital narratives
• Lead content calendars aligned with campaigns, product launches, and key banking events

3. Campaign Management & Performance Marketing

• Plan and execute paid and organic social media campaigns
• Optimize campaigns based on KPIs such as reach, engagement, CTR, and conversion rates
• Manage budgets effectively to maximize ROI
• Coordinate with media agencies and digital partners where applicable

4. Community Engagement & Reputation Management

• Manage and grow online communities across platforms
• Ensure timely and professional responses to customer queries and feedback
• Monitor brand sentiment and proactively manage reputational risks
• Escalate critical issues in alignment with internal governance protocols

5. Analytics & Reporting

• Track, analyze, and report on social media performance metrics
• Provide actionable insights and recommendations to enhance performance
• Utilize tools such as Google Analytics, Meta Business Suite, Sprinklr, Hootsuite, or similar platforms
• Benchmark performance against competitors and industry standards

6. Governance, Compliance & Risk Management

• Ensure all social media activities comply with UAE Central Bank regulations and internal policies
• Work closely with Legal, Compliance, and Risk teams for content approvals
• Maintain strong control over brand reputation and information security

7. Stakeholder & Cross-Functional Collaboration

• Partner with Product, Retail Banking, Corporate Banking, and Digital teams to support campaigns
• Work closely with PR and Communications teams to align messaging
• Coordinate with external agencies, influencers, and content creators

Key Requirements

Experience

• 6–10 years of experience in social media management, preferably within banking, financial services, or regulated industries
• Proven experience managing multi-platform social media channels at scale
• Strong exposure to performance marketing and campaign optimization

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Certifications in Digital Marketing / Social Media (preferred)

Skills & Competencies

• Strong understanding of social media algorithms, trends, and best practices
• Excellent content creation and storytelling skills
• Data-driven mindset with strong analytical capabilities
• Experience with social media management and analytics tools
• Knowledge of UAE market dynamics and customer behavior
• Strong stakeholder management and communication skills